Importance of Labelling
Label is a mean through which the information is imparted to the consumer regarding the product. Hence authorities in various countries has developed and implemented strict guidelines on what information’s that can be displayed on the label. For companies it becomes difficult to abide by all the requirement at same time be attractive to the consumer. Brand image can be stake if the label does not contain enough information or if contains such information that may discourage consumers from buying the products. A wrong label can not only put your consumer at risk but also put your company at crossroads with the authorities. These requirements also continuously evolve and increases in complexity; hence it adds to difficulty to not only comply with the requirement but also with remain abreast with the new development.
How we can help?
We at NATBC thoroughly understand such requirement and our past experiences has enabled us to find solutions to tricky situations while abiding to such requirements. We ensure that the labels not only meet all the necessary requirement but also remains attractive to the consumer at same time. Our expertise in labelling will help you to mitigate the risk as well as navigate this tricky terrain.
We verify every aspect and all the information mentioned on the label with the requirement of the regulations. We make sure all the necessary information’s are included and presented in the acceptable manner. We also ensure all the optional information most of which are of branding and marketing purpose does not conflict with the regulations. We provide our services based on the current & updated regulations as well as considering future changes or development.
We have customized our labeling services to suits your various needs at different stages of operation. At present, we provide the following services:
LABEL VALIDATION: Checking all the information and art work present on the label with respects to the relevant standards and regulations.
CLAIMS CHECK: Checking only the health, nutritional and marketing claims with respects to the relevant standards and regulations.
NUTRITION TABLE CHECK: Checking only the nutrition table information with respects to the relevant standards and regulations.
INGREDIENT CHECK: Checking only the ingredient table information with respects to the relevant standards and regulations.
ART WORK CHECK: Checking only the art work present on the label with respects to the relevant standards and regulations.
LABEL DRAFT: Preparing label from scratch with raw data in accordance with relevant standards and regulations.
NUTRITION TABLE DRAFT: Preparing nutrition table from scratch with raw data in accordance with relevant standards and regulations.
LABEL SUPPORT: Assisting companies with queries, doubts and guidelines regarding labeling and relevant regulations